Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time | Ruby & Rails Bookstore

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
	by Joel Comm List Price: ~~$16.95~~ Your Price: $11.32 You Save: $5.63 (33% off) Add To Cart Availability: Usually ships in 24 hours
Book Description The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
More Details Binding Type: Paperback Number of Pages: 268 Publisher: Wiley Release Date: April 26, 2010 Keywords: ruby-on-rails
Similar Items If you're not sure this is the book for you, perhaps one of these others are: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly The Tao of Twitter: Changing your life and business 140 characters at a time The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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